The popular Greek bakery chain “Greek from Greece” has recently secured a lucrative expansion contract in the US.
The expansion will increase its presence from ten bakeries to 41, with hopes to have 100 GFG bakeries open their doors, or at least in the works, by the end of the year.
Georgios Drosos, the Greek CEO and founder of the chain, has been at the forefront of these expansion plans and is eager to create a unique Greek culinary experience for Americans.
Having already merged with another popular Greek bakery chain, Fournos Theofilos, in January of 2020, GFG announced its new expansion plans with Fransmart, a restaurant franchise development company.
The expansion will see GFG convert the existing Dairy Barn locations, which have been a mainstay in the New York area for over 70 years.
“This is an important move for our company,” GFG Bakery-Café founder Drosos said in the accompanying press release. “Combining our know-how with Fournos Theofilos’ investment and operational team enables us to expand more rapidly in the Manhattan area and establishes our place as the leading concept in fast-casual Greek bakeries and cafés.
“We are confident that rebranding their locations to GFG Bakery-Cafés will enable us to create a unique Greek culinary experience for our customers and help lead the Pan-American expansion of the concept,” he added.
The idea for GFG started back in the 1930s. GFG founders’ great grandfathers started selling Koulouria pastries at the local markets and fairs, opened two of the biggest backers in the famed “Lavrion” in Athens. It was this experience that inspired the GFG team to make it their mission to share the delights of Greek cuisine with the world.
As well as providing hungry Americans with delicious, traditional Greek pastries, GFG also champions Greek produce. Greece’s famed organic honey, Askada, and Krocus Kozanis, its red saffron tea, are just some of the fine Greek products you can purchase in-store.
Describing themselves as a small team of Greek people who are “traditional pioneers,” the GFG bakery is a stylish take on the iconic, traditional kafeneion we all know and love.
“George is the most dynamic restaurant CEO I have ever met,” Dan Rowe, CEO, and founder of Fransmart tells Fast Casual. “The company has invested tens of millions in its production and distribution facilities, making sure every GFG location has its entire supply line of proprietary, made-in-Greece menu items.
“It’s the ideal franchise — high volume, low start-up, few moving parts, easy for a franchisee to operate multi-units, and easy for store-level employees to get it right every day. The food is crave-able, and you can only get it at GFG,” Rowe adds.