The Greek National Tourism Organization will participate in the New York Times Travel Show 2019, which will take place at the Jacob K. Javits Convention Center in New York, from January 25 to January 27, 2019.
Eight co-exhibitors, including regions and municipalities from across the nation of Greece, will take part in the show and promote the Greek tourist product.
The New York Times Travel Show is one of the most important travel trade shows for North American merchants and consumers, and is being held for the 16th year, since its inception in 2003.
Last year, the show drew a total of 32,398 visitors, an amount which represented an impressive increase of 11 percent over 2017’s attendance figures.
More than 600 exhibitors from 176 countries around the world participated in the enormous exposition, including the European Commission, Visit Europe, the European Travel Commission and ten other European destinations through their official tourism organizations.
Over one hundred cultural events from around the world were also presented at the 2018 show. The large increase in participation and the great interest shown in European exhibits are seen as good omens for European recreational travel in the U.S. market.
The recreational travel sector currently represents more than $100 million in revenue for travel exhibitors.
Beyond networking, promoting new products and building new business relationships with tourism professionals, it is estimated that those who will participate in this year’s show will see additional sales amounting to more than $7.5 million.