NBA basketball team the Chicago Bulls has agreed a multi-year partnership which makes global asset manager Calamos Investments the first company to display its logo on the court apron at the United Center arena.
In addition, Chicago-headquartered Calamos will sponsor a new Chicago Bulls “Rising Player” content franchise that will appear regularly on the team’s social media channels throughout the season highlighting a player whose performance is on the rise.
The partnership also provides Calamos with digital signage in-arena, as well as access to unique Bulls hospitality experiences.
— Chicago Bulls News (@C_BullsNews) October 11, 2018
“Today’s announcement represents the beginning of a strong relationship between the Chicago Bulls and Calamos, a company that shares our belief in the value of hard work and a commitment to true partnership,” said Michael Reinsdorf, President and COO.
“Our special partnership with the Chicago Bulls aligns values that go beyond typical sponsorship agreements,” said John Koudounis, Chief Executive Officer of Calamos Investments.
He continued, “Not only do we share our love of Chicago, but both our businesses depend on teamwork, strategy and high levels of execution to succeed for the long term. We are confident that Calamos’ affiliation with the Chicago Bulls’ renowned franchise will support the visibility of our global brand as we continue to execute our growth strategy.”
Calamos Investments is a diversified global investment firm offering innovative investment strategies including alternatives, multi-asset, convertible, fixed income, and equity.
The firm is ranked #1 in asset flows within Morningstar’s alternative mutual fund category for 2018 and has seen significant overall asset growth in recent years.
Clients include major corporations, pension funds, endowments, foundations and individuals, as well as the financial advisors and consultants who serve them.
Headquartered in the Chicago metropolitan area, the firm also has offices in London, New York, San Francisco, and the Miami area.