Research and Markets has announced the addition of the “Greek Yogurt Market in the US: Trends, Size, and Forecast 2015-2019” report to their offering.
The Greek yogurt market in the US to grow at a CAGR of 5.01% over the period 2014-2019.
The report, Greek Yogurt Market in the US 2015-2019, has been prepared based on an in-depth market analysis with inputs from industry experts. The report includes a comprehensive discussion on the market. The report further includes a discussion of the key vendors operating in this market and a comment on the vendors’ product portfolios.
The demand for Greek yogurt in the US is high because of their growing passion for healthy eating. Greek yogurt is considered healthy because of its high protein and low sugar content. It is also available in fat-free and low-fat options. Consumers prefer Greek yogurt over other foods as it is filling and more nutritious.
An increase in marketing initiatives and the development of innovative processes to tackle acid whey are other trends that will drive the sales of Greek yogurt in the Greek yogurt market in the US in the future.
According to the report, the health benefits and a rise in health awareness are two of the primary reasons that have led to the change in product demand by customers. Other major factors driving the growth of the market are the introduction of new flavors and substitution for dairy products.
Further, the report states that the threat of substitution and an increase in product recalls are some of the challenges faced by the market.
Key Vendors: Chobani, Danone, FAGE, Yoplait.
(source: research and markets)