The Greek Tourism Minister Olga Kefalogianni and the Secretary General of the Greek National Tourism Organization (EOT) Panos Livadas, are holding several meetings in New York with executives, institutions and organizations of the American tourism industry.
The tourism representatives briefed Kefalogianni and Livadas about the preferences of the American tourism market, stressing that Americans include Greece among their favorite destinations. The Greek Diaspora of the U.S. is also boosting Greek tourism, as Greek-Americans travel to Greece to visit their families and friends.
According to official figures, from January 2013 to December 2013, 466,500 Americans arrived in Greece, increasing the visitors by 24% compared to 2012. There was also an increase of 32.9%, compared to 2012, in the earnings from American tourists, reaching 506 million euros.
Both Kefalogianni and Livadas stressed during their meetings the advantages of Greece as a holiday destination. They also briefed the U.S. representatives about the development of new thematic vacation packages such as medicinal, religious and elderly tourism packages.
They also underlined the fact that Greece has been implementing a complete marketing program for tourism development and promotion by using new technologies and modern marketing methods to attract and inform foreign tourists about Greece and Greek tourism.
On April 4, the Greek Tourism Minister is visiting Washington in order to attend the commemorative ceremony for Greek Independence Day held at the White House.