Menswear designer John Varvatos has a new look to his website thanks to a relaunch on Tuesday.
The site – www.johnvarvatos.comĀ – now features a section for each of the designer’s collections, including John Varvatos U.S.A. and Boys, John Varvatos Collection, Converse by John Varvatos as well as Fragrances.
The agency behind Tory Burch and Alexander McQueen designed the new site, and according to WWD, the layout was inspired by Varvatos’ retail stores in NYC’s SoHo and Bowery neighborhoods.
Visitors can browse through collections, sign-up for an account, consult with a personal shopper, in addition to seeing some of Varvatos’ other projects, such as his work with Chrysler. There is also a Style & Substance section that features profiles and photos of real men wearing Varvatos as they discuss various topics like career and style.
A celebrity-filled event Tuesday evening in NYC kicked off the relaunch.
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