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GreekReporter.comLifeeventsJohn Varvatos Rocked NYC at 10 Year Anniversary Party

John Varvatos Rocked NYC at 10 Year Anniversary Party

On September 11th John Varvatos and his team celebrated their 10 year anniversary with the best rock party of the decade. The concert  took place at the John Varvatos store on Bowery in New York City.  Guests included Cherie Currie, Ian Hunter, Alejandro Escovedo, Jesse Malin, Jane’s Addiction, Wayne Kramer, Alice Cooper, ZZ Top, and many more.

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The brand John Varvatos is synonymous with a rock ’n’ roll sensibility and clothing where a new school attitude meets an old school grace. This year John Varvatos and the Varvatos family celebrated ten years of growth.  The man behind the brand has proven in a decade that he can do what only a handful of others have accomplished over a lifetime. Varvatos reflects: “We have lived through 9/11, international strife of great magnitude, global financial crisis and the explosion of digital technology. My company has come out stronger, more alive and more open to change. I am most proud of my team and their accomplishments in helping us become one of the top designer brands in the world.”

It was after successful careers at Ralph Lauren and Calvin Klein, where he was head of menswear design for both, that John Varvatos decided to go out on his own. He launched his line with a Fall 2000 runway collection to much acclaim and instant success. The collection brought a contemporary sensibility to classic menswear.  Historically there had been no blend of the two. The quality fabrics and exquisitely tailored cuts displayed a confidence and elegance that was unparalleled in a new line. John Varvatos made his mark as a designer who could draw inspiration from the past and restructure these ideas into something entirely new.  Additionally Varvatos draws on his passion for music to give his clothes an edge.

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