Nike to Launch Giannis Antetokounmpo Signature Shoe in a Rare Deal

Giannis Antetokounmpo will soon have his own signature shoe by Nike, making him the first non-American basketball player to have a shoe bearing his name.

Nike CEO Mark Parker announced recently: “We’re thrilled to expand our relationship; with this we [will] bring [Antetokounmpo’s] unique personality to life through new signature product and storytelling next year.”

The Athenian athlete has had a rags-to-riches story, shooting up from a second-division Greek side to become MVP of the Milwaukee Bucks, a rising NBA side.

It is not the young Greek’s first foray into merchandising. In later February, the U.S. Patent and Trademark office approved a trademark for ‘Greek Freak,’ the nickname for the Buck’s All-Star forward.

It is for use on backpacks, as well as “shirts, t-shirts, sweatshirts, hooded sweatshirts, jackets, hooded jackets, sports jerseys, socks, warm-up suits, caps [and] hats,” the notice read.

This week the ‘Greek Freak’ spoke about his life in the Greek capital before he joined the world of NBA. He told CBS show 60 Minutes it was persistence that helped him survive in Athens as a teenager and which led him to become one of the world’s top-ranking of basketball players.