Greek Goods Achieve Celebrity Status in NYC Fancy Food Show

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Greek-American actor Billy Zane helped Greek company Agrovim gain major traction during the show.

More than 30 food businesses from Greece and Cyprus participated in New York City’s largest summer food show that included more than 2,730 exhibitors from all around the world. 

The 60th Summer Fancy Food Show came to an end at the Jacob K. Javits Convention Center in New York with 2,730 specialty food makers, importers and entrepreneurs representing the latest new products and trends from 49 countries, marking the largest show to date. The event that attracted 28,000 buyers took place June 29–July 1, 2014, amid record demand for specialty food.

Thousands of buyers from top names in U.S. retail and restaurants including Whole Foods, Kroger, Dean & DeLuca, Gourmet Garage, Mollie Stone’s Markets, were present at the event.

Americans have a growing appetite for specialty food with U.S. sales reaching $88.3 billion in 2013, a record high for the fourth year in a row and a jump of 18.4 percent since 2011.

Greek food manufacturers and distributors attracted major attention from media and attendees proving that Greek food products are starting to receive their deserved attention in a nation that praises the Mediterranean diet, but it’s not familiar with many Greek food brands that offer just that.

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Greek gourmet-foods producer Agrovim attracted major attention, with the help of its celebrity friend and actor Billy Zane, who visited New York to announce his involvement in the brand’s best selling Olive Oil, Iliada.

Delta Foods, a major player in the Greek dairy industry, was also at the show promoting its Greek yogurt in the American, billion-dollar market.

Other Greek and Cypriot companies that particiapted in the show included: Artemis, Charalampides Christis, Neophytou Serano Nuts, Entopia Oil, Farmhouse, Georgoudis, Greektopia, Kanakis, Kriton Artos, Kyknos, Melissa, Mitsides, Nestos, Nera Kritis, Olive Vision, Pavlides, Panprod, Papouis, Phoenicia Specialty, Pittas Dairy, Real Greek Wines, Rodoula Pastries, Royal Tsatsoulis, Sevitel Oil, Siouras Olives, Soya Hellas, Stylis Olives, Tsatsakis Cretan Breads, Vianos Oil, and Zanae.

Fancy Food Show New York 2014

Besides a bustling exhibit hall, other activities included the first day of judging to pick the winners of the 2014 sofi Awards, that were revealed in a ceremony with a keynote speech by chef Dominique Ansel, owner of Dominique Ansel Bakery in New York City and creator of the Cronut.

Additionally, education program sessions included the popular Start-Up Sunday series of three classes, geared toward newcomers to the industry. The education program continued through Tuesday with sessions like “How to Use Social Media Marketing to Grow Your Business” and “GMO: What You Need to Know Today.”

The trade-only event is the largest marketplace devoted exclusively to specialty foods and beverages in North America.


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