A recent article by CNN entitled “From crisis to success: How Greeks won because they had “nothing to lose,” talks about the opportunities that have arisen from the Greek crisis.
CNN spoke with theĀ Greek brothers Thomas and George Douzis who are involved in the production and promotion of Greek products such as olive oil and honey, to foreign markets. The article states that Greeks believe that Greek olive oil is the world’s best. However, the Douzis brothers soon realized that the rest of the world doesn’t share the same opinion, inspiring them to set up their business in order to restore the image of Greek delicacies.
Market researches show that shoppers prefer Italian and Spanish oils, despite 80% of Greek olive oil being extra virgin, compared to 45% in Italy.Ā “The perception abroad is that Greek oil is the cheap one. Bottom of the shelves,” said Thomas Douzis. The two brothers are promoting olive oil, honey and other Greek delicacies under the brand “Ergon.”
As Greece recovers, many innovative initiatives have emerged. Reload Greece, in London is a typical example. Reload Greece was set up in 2012 to create a hub for Greek entrepreneurs who want to help Greece from abroad. The company’sĀ general manager, Markos KiosseoglouĀ said that his target is to “let people do whatever they do, and find ways to connect them to Greece and help Greek communities.”
Manos Sifakis‘ CustomedialabsĀ is another example of the “Greek renaissance.” SifakisĀ started his multimedia marketing company as a part-time, one-man operation during hisĀ Greek army service in 2000. Since then it has evolved into an international agency and it is currently based in Philadelphia, where Sifakis lives with his wife, Maria.
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