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New York Likes Tastes of Greece

Summer-Fancy-Food-Show-2013Thirty eight Greek export companies will project the official branding of the Greek food and beverage sector, Taste like Greece, with the participation of Greece in the international exhibition Fancy Food Now 2013, which is back to New York this year, from 30 June to July 2.

The participant companies will show off the quality of Greek gastronomic products, such as olive oil, olives, dried and canned fruits, dairy products with  Greek yoghurt and Greek feta cheese as their representatives, as well as wine among others.

In the context of the activities of promoting Greek wine in North America’s market, through a program funded by the EU that is realized jointly by HEPO and the National Inter-professional Organization of Vine and Wine (EDOAO) of Greece, the show’s visitors will have the chance to participate in wine tastings of representative Greek wines in the presence of sommeliers.

HEPO, aiming at a complete promotion of the Greek participating companies, is designing a whole plan of advertisements in English and Greek in foreign language and trade magazines, a presentation of Greek products in an e-trade magazine, as well as tributes to Greek gastronomy, Greek wine and Greek food in general.

The objective is to enhance Greece’s presence in the exhibition, as well as to further develop and establish the image of Greek food and beverages in North America.

Summer Fancy Food Show hosts 2,400 exhibitors from 80 countries to promote the new trends in the world food and beverage market. It is one of the most important exhibition events of North America’s food and beverage sector.

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