Designer John Varvatos stars in a new TV commercial for Chrysler. The one minute video is titled “Imported from Detroit: Attitude” and emphasizes the rock n’ roll and heavy industrial influences of the Greek-American designer.
The ad spot is part of the “Imported from Detroit” campaign that started with the superbowl Chrysler commercial staring Eminem. In the campaign Chrysler uses different faces, a mix of famous and everyday people, with one requirement: they have to be from Detroit.
In the past, Varvatos himself has used two Detroit natives in his own ad campaigns, music legends Iggy Pop and Alice Cooper.
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